Understand your Corporate Strategy

Learn your objectives you want to achieve and the markets you are competing in, then....


Sales Improvement

Sales organisation is understood and improved to create effectiveness and velocity needed to deliver your forecast revenue, then...


Marketing Improvement

Shifting marketing from ad-hoc support to a structured revenue driver aligned to sales, then...


Pricing Improvement

Improve buyer’s desire to pay a higher price, then...


Competitive Improvement

Revenue Improvement Methodology
delivers you a competitive improvement.

Where CEOs Turn for Revenue Improvement

Working with you to address your most critical business priorities for revenue improvement and delivering enduring results

CEOs and Managing Directors have relied on sales and marketing consulting with Adele Crane to solve challenges with the performance since 1990. Her consulting experience in delivering results in 90-120 days is unprecedented by any other known sales and marketing consulting professional in the world.

Applying contemporary thinking and practices, Adele a leader in implementation consulting, assists companies to transform their culture and priorities to one that is capable of delivering exponential growth year on year. She enables the executive to refresh their approaches and become the drivers and leaders of growth into the future.

Latest Insights

two business men shaking hands after being hired

CEOs Ask – What are the 10 Things I Should Know Before Hiring a Sales Manager

So, you need to hire a new sales manager? You are looking for the person with the magic skill who will deliver consistently over sales quota results, month on month, ...
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button showing ROI marketing

Improving Marketing and Their Contribution to Your Company’s Performance

Many companies leave their marketing strategy as an afterthought or dismiss it altogether. It is understandable why companies operate this way as often sales efforts were instrumental in the initial ...
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Businessman looking at screen with sales revenue falling

How CEOs Can Reduce Sales Revenue Failure: Understand What is Causing It.

CEOs have for many years focused on functional improvements in areas such as operations, logistics, and finance where there are a set of repeatable processes that result in predictable outputs ...
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