Adele Crane provides CEOs and senior executives with short insightful eBooks that assist them answer questions or understand more about the subject of marketing and sales. These are the most popular eBooks provided for you interest. Please click on the links provided to download your copy.
Failing Growth Strategy
When companies have some success with their sales force, they often consider the next step is to hire more people. Unfortunately, we see this approach repeated over and over again, and it leads to disappointment. Download your copy today.
A guide for CEOs that want to achieve consistent growth
Companies experience spurts of growth at different stages of their life cycle, but some achieve consistent growth. Those companies have formalised their practices and understand best practice Learn more: Download your copy today.
Lean Sales Growth
When numbers are falling in the top line, companies often immediately focus on profitability. The focus needs to be balanced between cost cutting and growth. Learn more: Download your copy today.
I Want to Lead a Sales Transformation
The senior executive have decided that it is time for a sales transformation to address the performance issues in the team. Who is best suited to be the leader? Download your copy now.
Sales Strategy Development and Execution
Companies continue to struggle with the need for well-defined sales strategies that are executed timely to the market. This ebook guides you on how to write sales strategy and execute. Download your copy now.
What 5 Metrics Should Marketers Provide CEOs
A guide to the primary role of marketing in business to business (B2b) environments and how to generate leads for your sales division. Download your copy now.
Getting Customer Relationship Management (CRM) Right
Selecting CRM Software requires due diligence and understanding of what functions you require. This eBook will assist you in this process. Download your copy now.